Business Management Information Systems

E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation of e-businesses. This course is a comprehensive overview of building and managing an e-business. Topics examined include: the decision to bring a business online, choosing a business model, developing a business plan, accepting payments, marketing strategies, and security. A complete web-based e-business storefront will be designed and developed based on a viable business model and marketing plan.

Management Information System for students who want an in-depth look at how today’s business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up-to-date and comprehensive overview of information systems used by business firms today. This course provides an in-depth practical application of the techniques used in the development of information technology-based solutions. Using current systems analysis and project management techniques, students will plan, design and implement a software project. Students may work in faculty-supervised teams with a sponsoring business. Typical project deliverables include: analysis and evaluation of existing business processes, evaluation of alternative solutions, system functional and data design, interface design, and a project implementation plan.

Upon the successful completion of this course, students should be able to:

• demonstrate an understanding of the foundations and importance of E-commerce.
• demonstrate an understanding of retailing in E-commerce by: analyzing branding and pricing strategies, using and determining the effectiveness of market research assessing the effects of disintermediation.
• analyze the impact of E-commerce on business models and strategy.
• describe Internet trading relationships including Business to Consumer, Business-to-Business, Intra-organizational relationships.
• describe the infrastructure for E-commerce.
• describe the key features of Internet, Intranets and Extranets and explain how they relate to one another.
• discuss legal issues and privacy in E-Commerce.
• assess electronic payment systems.
• recognize and discuss global E-commerce issues.
• explain complex software within the context of business user needs through training presentations and written documentation.
• analyze existing systems and design technology solutions appropriate to the goals of an organization.
• effectively utilize database and database management systems to organize, store and retrieve data.
• identify current and emerging technologies and apply them to today’s organizations.
• explain the various roles management information systems have toward advancing strategic goals and the operational success of an organization.
• map information system interfaces among organizational units to integrate business functions across an enterprise.
• evaluate the integration of Internet technologies into business at every level, from manufacturing, supply chain, and inventory management to customer relationships.
• plan and control the operation of business organizations through the use of management information systems information.

Textbooks:

1. E-Business and E-Commerce Management Strategy, Implementation and Practice By Dave Chaffey (Fourth Edition)

References:

1. MANAGEMENT INFORMATION SYSTEM: Managing the Digital Firm, 12th Edition(Kenneth C. Laudon, Jane P. Laudon)